Valerie VanBooven's Marketing for Senior Service Providers

Marketing Elder Care: January 2012 LTCEP Newsletter

January 2012, A New Year - New Internet Marketing Changes

Hello from all of us at LTCEP.

I hope that you all had a wonderful holiday season. We are ready to rock into the new year with all kinds of changes and programs that generate leads for your senior service business.

For those of you who are burning to find out what LTCEP has been up to this important year, I’ll proceed and I’m going to keep this brief.

Based on the lessons we’ve learned in past years of working with clients we just launched a new  version of our programs that is proving to generate more QUALITY leads than any service out there that you can BUY leads from. In other words, our organic and PPC campaigns combined allow our clients to enjoy exclusive quality leads at their own budget levels.

Needless to say 2011 has been an exciting and challenging year. In the Internet marketing world, Google and Facebook have changed their algorithms and processes seemingly a dozen times or more.

What worked last year won't work this year, what worked 3 months ago is probably on the chopping block. It's our job to stay on top of the changes in Internet marketing, it's your job to close leads.

Summary:
1. Local marketing and Google Places is SUPER important. Hire a true professional, not a college student for this!

2. Program models like Yodel and ReachLocal may work for plumbers, but they do not work for Home Care, Assisted Living, and other Senior Service Providers.

3. Google Panda updates have killed many websites, our websites all increased in rank. (and our clients' websites did too!)

4.  We've implemented 3 out of 7 back-link websites for our clients- MySeniorService.com , TheLTCExpert.com, and LTCSocialMark.com. Visit them to see our Ultimate Program Clients.

5. Programmer Roland L joined our team in 2011. Roland is an expert in keyword research, web design and PayPerClick. Ana, Dawn, and Jill are our bloggers and data entry specialists. Jo Anne is our QA person, and Brenda is now running the Support Portal.

6. Valerie VanBooven has joined the Board of The Home Care Sales and Marketing Society, read more at http://hcsociety.com

7. We now offer Mobile Optimized websites!

So, what now for 2012?

New styles and themes for websites, better SEO, and content content content. Nothing replaces video and blog posts- they rule! 

Learn more by attending our FREE monthly webinars. They are designed to keep you up to date!

Happy New Year!
Valerie VanBooven RN BSN
George Novoson and staff
888-404-1513
http://ltcexpert.zendesk.com 

Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

• Click here for SUPPORT
• Ask me about COACHING
• Visit our WEBSITE

Posted via email from Marketing Elder Care and Marketing Senior Services

A Must Read!
http://tinyurl.com/7unb92m
Senior Care Miami, FL: Take Care of Your Teeth For Overall Health

Great Read!
http://tinyurl.com/7t8xgmm
Home Care Miami, FL: Winter Safety Tips For Senior Care

Very Informational Read Here!
http://tinyurl.com/89lkx59
Elder Care Miami, FL: Winter weather especially harsh for seniors with diabetes

Very Informative Read!
http://tinyurl.com/7y8n6z9
Elder Care Miami, FL: Winter Driving Safety for Seniors

Important Read!
http://tinyurl.com/7rmfyp7
Benefits of Home Care in Miami, FL for Your Senior

Important Read!
http://tinyurl.com/768usn2
Senior Care Miami FL: How to Help Retirees Stay in Their Homes

Video Replay: 2012 Marketing for Elder Care and Senior Service Providers - Lead Gen!

Today we held the "2012 Elder Care Marketing and Lead Generation Webinar"

Here is the YouTube video replay of the entire event!

Watch at your leisure, share with your office:

For questions, comments, pricing, or general inquiries please talk to George Novoson at george@ltcep.com or call him at 888-404-1513.
Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

• Click here for SUPPORT
• Ask me about COACHING
• Visit our WEBSITE

Posted via email from Marketing Elder Care and Marketing Senior Services

Join us for "2012 Senior Housing, Assisted Living, and Nursing Home Marketing - Learn the REAL Solution to Online Leads."

2012 Senior Housing, Assisted Living, and Nursing Home Marketing - Learn the REAL Solution to Online Leads.   Join us for a Webinar on January 12 January 12, 2012 at 3pm eastern, 2pm central, 1 pm mountain, 12noon pacific. Learn exactly what it takes to win your market and generate real, quality leads online. We will reveal what's working in real time and show real results. No fluff. What if you knew that in 19 days you would receive 25 quality leads that were exclusive to you? What is that worth to your business? We will explain. What is important to focus on in 2012... With regard to Google, Google Places, and Google Plus Pages? What about Facebook? Twitter? Linkedin? And did you know that video has new components that are so important that overlooking video today is costing you clients.....we will show you why. Register now to learn more. space is limited! There is no cost to you. Send your staff! See you at the webinar! Valerie VanBooven RN BSN Http://myseniorservice.com Http://ltcsocialmark.com Title: 2012 Senior Housing, Assisted Living, and Nursing Home Marketing - Learn the REAL Solution to Online Leads. Date: Thursday, January 12, 2012 Time: 3:00 PM - 4:00 PM EST After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server Macintosh®-based attendees Required: Mac OS® X 10.5 or newer Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/730819802

Posted via email from Marketing Elder Care and Marketing Senior Services

REMINDER! Join us for our final 2011 Webinar on December 13.

Get Your Marketing Plan Set for 2012!

Join us for our final 2011 Webinar on December 13

Space is limited. All are welcome, never a charge to attend.

Reserve your Webinar seat now at:

https://www2.gotomeeting.com/register/779986162
           
       
Hi everyone, this is our final business building webinar of the year!

December 13, 2011 3pm eastern, 2pm central, 1 pm mountain, 12noon pacific.
(WATCH YOUR TIME ZONES!)

• Learn exactly what it takes to win your market and generate real, quality leads online.
• We will reveal what's working in real time and show real results. No fluff.
• What if you knew that in 19 days you would receive 25 quality leads that were exclusive to you?
• What is that worth to your business?
• We will explain.
• What is important to focus on in 2012... With regard to Google, Google Places, and Google Plus Pages?
• What about Facebook? Twitter? Linkedin?
• And did you know that video has new components that are so important that overlooking video today is costing you clients.....we will show you why.
• Register now to learn more. space is limited! There is no cost to you. Send your staff!

See you at the webinar!
Valerie VanBooven RN BSN
Http://myseniorservice.com
Http://ltcsocialmark.com

Title:     2012 Elder Care Marketing - Learn What's Next!
Date:     Tuesday, December 13, 2011
Time:     3:00 PM - 4:00 PM EST

After registering you will receive a confirmation email containing information about joining the Webinar.

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/779986162

Posted via email from Marketing Elder Care and Marketing Senior Services