Mari Smith is one of my favorite Facebook gurus. She's smart, witty, and knows a thing or two about the best ways to use Facebook.
Note this recent post on her blog at http://marismith.com
7 Ways To Craft Your Facebook Posts For Maximum Shares
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!
Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure.
Over the past several weeks, I’ve been observing which posts from fan pages and from personal profiles (with Subscribe enabled) garner the largest amount of shares. I also recently asked my Facebook fans and friends for examples of great posts with large numbers of shares. Following are seven tips I’ve compiled for you that seem to help create the most shares
Read all 7 at http://www.marismith.com/ways-craft-your-facebook-posts-for-maximum-shares/
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