Hi all, thanks for registering for our Fall elder care marketing webinar series. As a reminder, these are absolutely free for anyone who wants to attend.
Here are the replays from the first two webinars, and the registration link for the next one on Sept. 22, 2011.
LTC Expert Publications (LTCEP), the leader in internet marketing for home care and assisted living providers, announces their free Fall Webinar Series for Home Care and Assisted Living/Senior Housing Owners and Marketers.
Marketers and Owners involved in home care and assisted living are always looking for new and innovative ways to get attention from referral sources, seniors, and adult children of aging parents.
Over the last few years our expertise has evolved into being the leaders in internet marketing, but we all know the importance of OFFLINE marketing methods. Offline marketing includes networking, senior fairs, community involvement, increasing interest from referral sources, press release writing and reviews/ testimonials.
This Fall LTCEP will present two webinars per month. One will focus on OFFLINE marketing methods, and the other will focus on ONLINE marketing methods.
“We know that everyone is looking for better ways to get leads. What most professionals don’t recognize is that there is now a direct correlation between online and offline marketing. When marketers understand how both can work together, their leads increase almost immediately.” says Valerie VanBooven
LTCEP will also be showcasing some new lead generating websites along the way with case studies showing how the right website and the right staff involvement can increase the bottom line of any elder care organization in any metro area.
1. August 23, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Senior Fairs, and Community Events: How to Walk Away with the MOST Leads without Over-Spending. Learn the secret sauce that gets everyone to come by your table or booth and leave their contact information. Learn what to do with that contact information once you receive it for the best ROI.
Replay:
2. August 30, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Getting Your Contact List to Visit Your Website Over and Over Again for Increased Lead Conversion. Learn how to take your email list and turn it into $$$ new clients and new referral sources.
Replay:
Register Now for the NEXT WEBINAR!:
3. September 22, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Print, Radio, and TV Advertising- Get It Right for Increased Lead Conversion. If you are going to use these methods of advertising, learn how to get the most bang for your buck, and learn what NOT TO DO. As an election year approaches, this is a must attend webinar. Space is limited. Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/335948626 Regards,
LTC Expert Publications (LTCEP), the leader in internet marketing for home care and assisted living providers, announces their free Fall Webinar Series for Home Care and Assisted Living/Senior Housing Owners and Marketers.
Marketers and Owners involved in home care and assisted living are always looking for new and innovative ways to get attention from referral sources, seniors, and adult children of aging parents.
Over the last few years our expertise has evolved into being the leaders in internet marketing, but we all know the importance of OFFLINE marketing methods. Offline marketing includes networking, senior fairs, community involvement, increasing interest from referral sources, press release writing and reviews/ testimonials.
This Fall LTCEP will present two webinars per month. One will focus on OFFLINE marketing methods, and the other will focus on ONLINE marketing methods.
“We know that everyone is looking for better ways to get leads. What most professionals don’t recognize is that there is now a direct correlation between online and offline marketing. When marketers understand how both can work together, their leads increase almost immediately.” says Valerie VanBooven
LTCEP will also be showcasing some new lead generating websites along the way with case studies showing how the right website and the right staff involvement can increase the bottom line of any elder care organization in any metro area.
2. August 30, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Getting Your Contact List to Visit Your Website Over and Over Again for Increased Lead Conversion. Learn how to take your email list and turn it into $$$ new clients and new referral sources.
Replay:
Register Now for the NEXT WEBINAR!:
3. September 22, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Print, Radio, and TV Advertising- Get It Right for Increased Lead Conversion. If you are going to use these methods of advertising, learn how to get the most bang for your buck, and learn what NOT TO DO. As an election year approaches, this is a must attend webinar. Space is limited. Reserve your Webinar seat now at:https://www2.gotomeeting.com/register/335948626
(August 17, 2011, St. Louis, MO) LTC Expert Publications (LTCEP), the leader in internet marketing for home care and assisted living providers, announces their free Fall Webinar Series for Home Care and Assisted Living/Senior Housing Owners and Marketers.
Marketers and Owners involved in home care and assisted living are always looking for new and innovative ways to get attention from referral sources, seniors, and adult children of aging parents.
Over the last few years our expertise has evolved into being the leaders in internet marketing, but we all know the importance of OFFLINE marketing methods. Offline marketing includes networking, senior fairs, community involvement, increasing interest from referral sources, press release writing and reviews/ testimonials.
This Fall LTCEP will present two webinars per month. One will focus on OFFLINE marketing methods, and the other will focus on ONLINE marketing methods.
“We know that everyone is looking for better ways to get leads. What most professionals don’t recognize is that there is now a direct correlation between online and offline marketing. When marketers understand how both can work together, their leads increase almost immediately.” says Valerie VanBooven
LTCEP will also be showcasing some new lead generating websites along the way with case studies showing how the right website and the right staff involvement can increase the bottom line of any elder care organization in any metro area.
Here’s the Fall Schedule:
1. August 23, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Senior Fairs, and Community Events: How to Walk Away with the MOST Leads without Over-Spending. Learn the secret sauce that gets everyone to come by your table or booth and leave their contact information. Learn what to do with that contact information once you recieve it for the best ROI.
REPLAY VIDEO FOR AUGUST 23:
2. August 30, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Getting Your Contact List to Visit Your Website Over and Over Again for Increased Lead Conversion. Learn how to take your email list and turn it into $$$ new clients and new referral sources. Space is limited. Reserve your Webinar seat now at:
3. September 22, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Print, Radio, and TV Advertising- Get It Right for Increased Lead Conversion. If you are going to use these methods of advertising, learn how to get the most bang for your buck, and learn what NOT TO DO. As an election year approaches, this is a must attend webinar. Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/335948626
4. September 29, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Press Releases: How and When to Use Them for Increased Visibility in Your Local Area. Learn how to write a 2011 style press release and where to use it for the most local reach and visibility.
5. October 4, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Using Press Releases and Article Marketing Online for Increased Visibility in Your Local Area. Learn how to get material written FOR you – original content! Learn where to submit press releases and articles for the most visibility.
6. October 18, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Offers, Coupons and Deals: How to Use them in Home Care and Assisted Living Both Online and Offline for Increased Visibility and New Clients.
To Register Visit Our Website at http://ltcsocialmark.com . Remember there is NO charge to attend! Send all of your staff.
All new clients are eligible for 2 Free Facebook pages and our complete Community Education Series Suite of Powerpoint presentations. Our gift to you to jump start your Fall marketing activities. This is available for new clients only. Current clients may ask about discounted rates.
August 23, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC Senior Fairs, and Community Events: How to Walk Away with the MOST Leads without Over-Spending Learn the secret sauce that gets everyone to come by your table or booth and leave their contact information. Learn what to do with that contact information once you recieve it for the best ROI. Learn how to use online techniques to get people excited about the event BEFORE it happens!
Title:
Senior Fairs, and Community Events: How to Walk Away with the MOST Leads without Over-Spending
Date:
Tuesday, August 23, 2011
Time:
3:00 PM - 4:00 PM EDT
After registering you will receive a confirmation email containing information about joining the Webinar.
System Requirements PC-based attendees Required: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees Required: Mac OS® X 10.5 or newer
(August 17, 2011, St. Louis, MO) LTC Expert Publications (LTCEP), the leader in internet marketing for home care and assisted living providers, announces their free Fall Webinar Series for Home Care and Assisted Living/Senior Housing Owners and Marketers.
Marketers and Owners involved in home care and assisted living are always looking for new and innovative ways to get attention from referral sources, seniors, and adult children of aging parents.
Over the last few years our expertise has evolved into being the leaders in internet marketing, but we all know the importance of OFFLINE marketing methods. Offline marketing includes networking, senior fairs, community involvement, increasing interest from referral sources, press release writing and reviews/ testimonials.
This Fall LTCEP will present two webinars per month. One will focus on OFFLINE marketing methods, and the other will focus on ONLINE marketing methods.
"We know that everyone is looking for better ways to get leads. What most professionals don't recognize is that there is now a direct correlation between online and offline marketing. When marketers understand how both can work together, their leads increase almost immediately." says Valerie VanBooven
LTCEP will also be showcasing some new lead generating websites along the way with case studies showing how the right website and the right staff involvement can increase the bottom line of any elder care organization in any metro area.
Here's the Fall Schedule:
1. August 23, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Senior Fairs, and Community Events: How to Walk Away with the MOST Leads without Over-Spending. Learn the secret sauce that gets everyone to come by your table or booth and leave their contact information. Learn what to do with that contact information once you recieve it for the best ROI.
2. August 30, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Getting Your Contact List to Visit Your Website Over and Over Again for Increased Lead Conversion. Learn how to take your email list and turn it into $$$ new clients and new referral sources.
3. September 22, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Print, Radio, and TV Advertising- Get It Right for Increased Lead Conversion. If you are going to use these methods of advertising, learn how to get the most bang for your buck, and learn what NOT TO DO. As an election year approaches, this is a must attend webinar.
4. September 29, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Press Releases: How and When to Use Them for Increased Visibility in Your Local Area. Learn how to write a 2011 style press release and where to use it for the most local reach and visibility.
5. October 4, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Using Press Releases and Article Marketing Online for Increased Visibility in Your Local Area. Learn how to get material written FOR you - original content! Learn where to submit press releases and articles for the most visibility.
6. October 18, 2011: 3pm EASTERN, 2pm CENTRAL, 1pm MTN, 12noon PACIFIC. Offers, Coupons and Deals: How to Use them in Home Care and Assisted Living Both Online and Offline for Increased Visibility and New Clients.
To Register Visit Our Website at http://ltcsocialmark.com . Remember there is NO charge to attend! Send all of your staff. Regards,
Recently Telegraph posted a SEO Tip List....anyone could have published this, but it does remind us, and especially the newbies what's important in SEO.
Here's an excerpt:
Produce unique, dynamic, and authoritative content.
We can all agree that this is a key to getting a website into a successful position. Beyond avoiding the “spam flags,” quality content also increases social sharing and the likelihood a site will be linked from off-site.
Utilize long-tail keywords.
While it’s absolutely true that long-tail targeting is an important tactic (especially for small- to medium-size businesses), it’s important to keep in mind that organic CTR is also dramatically lower for long-tail terms.
Telegraph touched on some of the key points in the broadest possible sense, but they didn’t go into specifics. Things like how to make content shareable and how to write quality content are far more important than knowing that those are your targets. They also didn’t mention any of the ways that websites so often shoot themselves in the foot – especially in the post-Panda world.
Recently we’ve received tons of inquiries about outsourcing Google Places (local search) work (citations, link building, seo, etc) to our company, what we charge, and what we do for other people’s clients.
Here’s a sample answer that I thought might shed some light on how we work on local search projects for “other” people’s clients.
An internet marketer asked me for a quote. The understanding is that he will be doing the following items:
1. Website
2. SEO
3. Videos
4. Pay Per click
5. Content/blog posts/articles
All he needs from us is the Google Places (local search) work…which is a lot all by itself. So if you are wondering how this might work for your clients, here’s my basic answer: (remember this is an EXAMPLE, not set in stone rates)
TIP: if this is something you want to outsource to another firm, build it in to your upfront pricing so that you aren’t shocked when you get a quote!
1. We like to do an audit for $495 which includes the following:
Using this research, create a plan of action that guarantees success.
2. Once the audit is completed and we have all the data we need, we can give a more accurate custom quote, but just for Google Places and the citation work the fee will be approximately: $995 set up and min $300 per month for the first 3 months.
3. We knock the $495 audit fee off the set up if we are the ones doing the work of course.
4. Which brings it to $500 set up and $300 per month for the first 3 months, after 3 months, the monthly recurring goes down to $200 per month.
Notes: In comparison to Influence Engines we do 1000x’s more work. We like a 3 month minimum contract, because so much work need to be done in the first 90 days. We also work with you to make sure that the website meta data is accurately reflective of what the Google Places data needs to be so that everything works together correctly.
Just food for thought and something for you to model your business pricing after, should you choose to go this route on your own.
Elder Care and Senior Service Marketing Businesses who serve the elder care and senior service market looking for cost effective ways to reach more private pay clients. Join Us!
