Valerie VanBooven's Marketing for Senior Service Providers

Google +1 : Ranking Now Includes the Social Aspect

Google is today introducing the most significant social feature to its search service yet, adding a one-click button to allow users to recommend sites and share those recommendations with their friends.

Plus One will initially only be accessible to 2% of Google's English-language users in the US, but it will be seen as a rival to Facebook's increasingly ubiquitous 'Like' tool which appears on hundreds of thousands of third-party sites.

Appearing as a small icon next to each search result and text ad, logged-in users can share their recommendations with contacts through their Gmail address book, Google Reader and Buzz contacts and, eventually, Twitter contacts. Google would not comment on whether Facebook contacts could eventually be integrated.

Watch this video:

http://youtu.be/OAyUNI3_V2c

Google is characterising Plus One as a different function to Facebook's Like, saying that recommendations are only shared within the context of relevant searches, rather than spamming all contacts. Social is widely seen as the next generation of web services, but Plus One will also begin to influence the ranking of sites within search results listings. Users will be able to choose for recommended sites to be more visible in search results.

Google is also planning to extend the service to news publishers so that they can integrate Plus One on story pages.

Posted via email from Marketing Elder Care and Marketing Senior Services

Imagine Your Own Suite of Videos for Your Business

It’s all about YOU! Personal, Professional,

 

Your Story, Your Passion, Your Message.

Summary:    
Video has become one of the most important marketing tools on the planet today. Technically, because Google owns YouTube, we know that really YouTube is the largest search engine on the planet.
 

Having a library of educational videos is important for you and your potential customers.  We have made arrangements to get 10 videos created and custom designed just for you.  Fly in to St. Louis, fly back out the same day or the next day, and you are finished! We will even pay for one night hotel stay!

 

Recording Dates:
 

• Friday, May 20, 2011, 9am to 8pm (you will have a one hour slot on this date)

• Friday, June 03, 2011, 9am to 8pm (you will have a one hour slot on this date)
 

Here is what you get:

• 1 hour personalized shoot the Airport Hilton in St. Louis, MO
• A specially designed Question and Answer session targeted to promote you, your company and your key SEO strategy thru all online channels.
• Video editing to provide a custom tailored video suite of 10 videos.
• All videos include call to action for your company, website and phone number.
• You keep the videos. Use them as you wish. Some suggestions: On your website, on your YouTube channel, in your press releases, for new clients to view, to convert prospects into clients.
   

 

Here is where we promote the videos for our current clients:

(You do not have to be a current client to take advantage of this offer)

• A special Video Library Page created for you on Facebook
• Your Google Places Page 
• Your YouTube Channel Page
• Web site home page
• A Video Library page on your LTCEP Web site.
• Keyword optimized pages on your LTCEP Website
• 20 other major video directories

We emphasize quality! Here are some examples of work by our professional videographer: (please note that some of these require a password to view, so read carefully)
 

•  , password: summit

"A more creative interview sample for a networking group"
 

• 

"Traditional interview within a medical marketing piece"
 

•  , password: eagle

"Sample of addressing camera directly, training video for business coaching"
 

•  

"Interview narrative in marketing FAQ"

 

We ask you questions on topics that are important for your prospects to know. This is the chance to highlight your knowledge and differentiation. Some examples:
 

• Tell us your story!

• Why are you running this business, what is your background, mission, methods?

• How do you find your caregivers?

• What criteria do you use to select your caregivers?

• How do you monitor your caregivers?

• How do you match caregivers to clients?

• What services do you provide?

• What territory do you cover?

• Can you help clients with Alzheimer’s, Dementia, diabetes, macular degeneration, mobility problems?

• How do you help make senior care more affordable for your clients?
 

Price:
 

10 Video Pack $1895.00 (That's less than $200 per video- look at the samples!!!!)
 

Additional Video Clips $189.50 Each (can be ordered later)
 

You pay for your own travel expenses. (We will pay for 1 night hotel stay if needed! )
 

Special deal: We will reimburse you for 1 night hotel stay up to $160 dollars max.

You must email or fax us your hotel bill. To participate fax this page back to:  1-800-661-0675
 

Choose Your Date:  May 20, 2011 or June 3, 2011
 

Sessions available from 9:00 AM – 8:00 PM
 

Lock in your taping sessions now! We will only hold 8 taping sessions per day.

Email Valerie VanBooven RN BSN for forms and set up consultation.

Valerie@ltcep.com or Call 888-404-1513

 

Posted via email from Marketing Elder Care and Marketing Senior Services

LTC Expert Publications Introduces Affordable Google Adwords Pay-Per-Click Advertising Options for Current and New Clients

For several years LTC Expert Publications has offered Pay-Per-Click campaign management for clients who already were engaged in the process but had little time or expertise to manage campaigns on their own. (After all, you can’t just set it and forget it!)

 

By popular demand we now offer this as standard package for any client who wishes to have more immediate results with their online marketing efforts. Although our focus is to achieve the longer lasting and effective natural (organic) search engine results, we also understand the need to have the phone ringing right away!

 

Our pricing structure is the lowest in the industry.

 

Here are the 4 options for current clients and new clients:

 

1.      For current clients who are already part of our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.

a.       You pay for the clicks through your own Google Adwords account that we set up and manage for you.

b.      You can set your own click budget, and we will maintain it for you.

c.       No set up fee.

 

2.      For new clients who are implementing our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.

a.       You pay for the clicks through your own Google Adwords account that we set up and manage for you.

b.      You can set your own click budget, and we will maintain it for you.

c.       No set up fee.

 

3.      (Clients with Smaller Budgets) For current or new clients who want to ONLY do the Pay-Per-Click for a while (for instance while waiting for their website to move up in the search engine rankings), we will happily accommodate this.

a.       We will stop the blogging process while managing your Pay-Per-Click campaign.

b.      Our monthly fees will not change.

c.       No set up fee.

 

4.      For new clients who are NOT participating in any of our other programs we charge a $500 set up fee and $200 per month for PPC management.

a.       We set up a landing page.

b.      You pay for the clicks through your own Google Adwords account that we set up and manage for you.

c.       You can set your own click budget, and we will maintain it for you.

 

 

   Pay-Per –Click Services Phase 1: Set-Up

• Goals and Objectives Review
• Expert Detailed Keyword Analysis: Because we work in your industry, we understand elder care and senior service marketing better than a generic PPC company who serves all business types and models.
• Budget and Goal Reviews: What is your monthly budget?
• Manage and create descriptions of your business to enhance the quality and frequency of your visits.
• Creative Ad copy writing - We will create ads and determine which messages perform best in order to maximize the number of new clients. (A/B split testing)
• Landing pages- most of our clients already have a compelling landing page, but if you are new to our services, we will create one for you.
• Assist you in creating and achieving realistic short and long-term goals.

Pay-Per-Click Services Phase 2: Ongoing Management

• Weekly Bid monitoring
• Ad effectiveness review
• Compelling Ad variant creation
• Comprehensive Pay Per Click Management Budget 
• Pay per click Campaign Optimization
• Monthly PPC strategy and results
• PPC Bid Management
• Monthly reporting.
• Monthly Organic vs. PPC comparison
• Unlimited PPC Management Email Support

We will continuously monitor and analyze your campaign performance:

• Click through rates (clicks from your ads to your website, CTR)
• Conversion rates (how many visitors performed a desired action such as filled out a form or placed a call.)

o    You pay for the clicks through your own Google Adwords account that we set up and manage for you.

o    You can set your own click budget, and we will maintain it for you.

 

 

Posted via email from Marketing Elder Care and Marketing Senior Services

Include Facebook, LinkedIn, and Twitter in Your Email Signature!

One of the ways to get things stored and ready for recall in long term memory is through repetition. Chances are you already know your name and contact details, however, so the profit of typing them repeatedly at the end of your emails is minimal.

Why Include a Signature With Every Email You Send?

At the same time, you can include a short display of your copywriting skills with every email, and the benefit — possibly through people seeing your message repeatedly — can be enormous.

These are but two good reasons to automate the addition of some essential text to every email you send. In Outlook creating a signature comprised of this text is easy, even though you have to explore the depths of Outlook's settings a bit.

Create an Email Signature in Outlook

To add an email signature to your Outlook:

• ›› Step by Step Screenshot Walkthrough

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Go to the E-mail Signature tab.
• Click New.
• Type the new signature's desired name.
  • If you have more than one signature for different purposes, name them accordingly.
• Click OK.
• Type the desired text of your signature under Edit signature.
  • It is best to keep your signature to no more than 5 or 6 lines of text.
  • Include the standard signature delimiter.
  • You can use the formatting toolbar to format your text, or insert an image in your signature.
  • To add your business card as a vCard file (with which recipients can import or update your contact details):
    • Move the cursor where your business card should appear in the signature.
    • Click Business Card in the formatting toolbar.
    • Locate and highlight yourself.
    • Click OK.
• Click OK.
• Click OK again.

Create an Email Signature in Outlook 2003

To set up an email signature in Outlook:

• Select Tools | Options... from the menu in Outlook.
• Go to the Mail Format tab.
• Click Signatures... under Signatures.
• Click New....
• Give the new signature a name.
  • If you set up more than one signature for different purposes — work mail vis-à-vis personal chat, for example —, name them accordingly.
• Click Next >.
• Type the desired text of your email signature.
  • It is best to limit your signature to no more than 5 or 6 lines of text.
  • Include the standard signature delimiter (it does not count as a line of text).
  • You can use the Font... and Paragraph... buttons to format your text, but if you want to use links, fancy formatting and images even in your signature, you can do so more easily via a different route.
  • Additionally, select a business card to add under vCard options.
• Click Finish.
• Now click OK.
• If you have just created your first signature, Outlook has automatically made it the default — automatically inserted — for new messages. To use it for replies as well, which I recommend, select it under Signature for replies and forwards:.
• Click OK again.

Posted via email from Marketing Elder Care and Marketing Senior Services

New site for home care!

http://MyHomeCareLeads.com , Awesome!, Valerie

Posted via email from Marketing Elder Care and Marketing Senior Services