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Posted via email from Marketing Elder Care and Marketing Senior Services
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Entries from March 2011
March 27, 2011
Webinar: The Secret to Getting Quality Leads Through Google Pay Per Click (Adwords)
March 26, 2011
(Home Care Leads) Marketing Home Care & Senior Services with Google Adwords
Marketing Home Care & Senior Services with Google Adwords
LTC Expert Publications Introduces Affordable Google Adwords Pay-Per-Click Advertising Options for Current and New Clients
For several years LTC Expert Publications has offered Pay-Per-Click campaign management for clients who already were engaged in the process but had little time or expertise to manage campaigns on their own. (After all, you can’t just set it and forget it!)
By popular demand we now offer this as standard package for any client who wishes to have more immediate results with their online marketing efforts. Although our focus is to achieve the longer lasting and effective natural (organic) search engine results, we also understand the need to have the phone ringing right away!
Our pricing structure is the lowest in the industry.
Here are the 4 options for current clients and new clients:
- For current clients who are already part of our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.
- You pay for the clicks through your own Google Adwords account that we set up and manage for you.
- You can set your own click budget, and we will maintain it for you.
- No set up fee.
- For new clients who are implementing our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.
- You pay for the clicks through your own Google Adwords account that we set up and manage for you.
- You can set your own click budget, and we will maintain it for you.
- No set up fee.
- (Clients with Smaller Budgets) For current or new clients who want to ONLY do the Pay-Per-Click for a while (for instance while waiting for their website to move up in the search engine rankings), we will happily accommodate this.
- We will stop the blogging process while managing your Pay-Per-Click campaign.
- Our monthly fees will not change.
- No set up fee.
- For new clients who are NOT participating in any of our other programs we charge a $500 set up fee and $200 per month for PPC management.
- We set up a landing page.
- You pay for the clicks through your own Google Adwords account that we set up and manage for you.
- You can set your own click budget, and we will maintain it for you.
Pay-Per –Click Services Phase 1: Set-Up
- Goals and Objectives Review
- Expert Detailed Keyword Analysis: Because we work in your industry, we understand elder care and senior service marketing better than a generic PPC company who serves all business types and models.
- Budget and Goal Reviews: What is your monthly budget?
- Manage and create descriptions of your business to enhance the quality and frequency of your visits.
- Creative Ad copy writing – We will create ads and determine which messages perform best in order to maximize the number of new clients. (A/B split testing)
- Landing pages- most of our clients already have a compelling landing page, but if you are new to our services, we will create one for you.
- Assist you in creating and achieving realistic short and long-term goals.
Pay-Per-Click Services Phase 2: Ongoing Management
- Weekly Bid monitoring
- Ad effectiveness review
- Compelling Ad variant creation
- Comprehensive Pay Per Click Management Budget
- Pay per click Campaign Optimization
- Monthly PPC strategy and results
- PPC Bid Management
- Monthly reporting.
- Monthly Organic vs. PPC comparison
- Unlimited PPC Management Email Support
We will continuously monitor and analyze your campaign performance:
- Click through rates (clicks from your ads to your website, CTR)
- Conversion rates (how many visitors performed a desired action such as filled out a form or placed a call.)
- You pay for the clicks through your own Google Adwords account that we set up and manage for you.
- You can set your own click budget, and we will maintain it for you.
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications LLC
And now a message:
Please direct all inquiries, content, questions, issues, problems, suggestions, wishes, hopes and dreams to our support desk.
- support@ltcexpert.zendesk.com
- http://ltcexpert.zendesk.com
- Toll Free: 888-404-1513
- Websites:
- Google Places Program is mandatory for 2011, email George at george@ltcep.com for more info.
Contact me:
valerievanbooven 
vvanbooven1 | Latest tweet: Why Women Rule The Internet http://t.co/C1Qv9Mo via @techcrunch |
Posted via email from Marketing Elder Care and Marketing Senior Services
March 23, 2011
Should You Outsource Your Google Pay Per Click Management???
AdWords = Your Child
Let’s start with a metaphorical framework: your AdWords account is your child.
Opening an AdWords account is like having a baby. When it first comes into the world it cries a lot and needs constant attention, but you love it just the same. Sometimes you get exhausted by all its demands, and you find other areas of your life suffering. But you tell yourself that it will get better.
When you get confused and frustrated, you buy books like What to Expect When You Have an AdWords Account and Dr Spock’s Guide to PPC Advertising. It’s nice to hear from the experts, but you’re still the primary caregiver. After all, Dr Spock doesn’t offer to take the kid off your hands for a monthly fee. He’s just giving advice.
As the baby grows from toddler to child to adolescent, you discover that you’re no longer capable of providing for all their needs. They require playmates, education in reading, writing, math, differential equations, and a bunch of other things that maybe you weren’t so hot at when you were their age. They’ve got to learn to swim, to manage their time, to not do stupid things at friends’ houses, to figure out who to trust, stuff like that.
At a certain point, you‘re going to need help.
And yet… that child is still your responsibility. Even though you outsource their care and upbringing to teachers, babysitters, coaches, friends’ parents, and a village of thousands. At the end of the day, you have to outsource, not abdicate.
Whether we’re talking about your child or your AdWords account, you face a challenging balancing act: even as you maintain responsibility, they both can grow to their point where they overwhelm your ability, resources, time and patience.
Now, the metaphor only goes so far. Unlike a child, an AdWords account doesn’t complain, and doesn’t have an organic imperative to grow and change. If you neglect it, your AdWords account can spend years in infancy, or even flagrant delinquency.
But I’m sure that’s not what you want. So let’s take a quick look at the pros and cons of outsourcing AdWords management.
PROS
Constant Changes
From changes to the Display Network, to the purchase of AdMob and aggressive expansion into mobile and local search, to ad product and site extensions, to new rules, to the Experiments tab, to the ever-changing interface, AdWords is a constantly moving target. A new match type was added (modified broad match). Google added a new enhanced CPC bidding method. The entire reports section has been eliminated, and the goldmine of reporting data now has to be accessed in a completely different way.
Oh, and if you’re not familiar with all these things, that just proves my point. I’m sure that the short lag between my writing these words and your reading them will just increase the list of new AdWords stuff you’re not up on.
The truth is, no one can master it all.
That’s probably the most compelling reason to outsource AdWords management to a professional firm.
Increased Competition
In addition to increased complexity, AdWords has become more and more competitive. Not only have lots of companies finally discovered AdWords, but Google is favoring bigger corporate advertisers over the “little guys.” What used to be a level playing field, where David could whomp Goliath, is now looking more and more like a corporate playground where the little guy is in constant danger of getting iced.
Quality Score Madness and Google Strikes
Even if you have a squeaky clean business model and follow all of Google’s rules, you could wake up tomorrow and find that your account has been suspended because some big dumb computer program caught you in its algorithm.
The ROI Factor
Becoming and remaining an AdWords expert represents a huge time-commitment on your part. For most business owners, the Return on Investment you get from constantly growing in your AdWords expertise will be much lower than most of the other ways you could be spending your time. (Assuming you aren’t playing games and trading pokes on Facebook all day).
CONS
Your Account is Doing OK
The most common justification I hear is, “My AdWords account seems to be doing OK.” When I ask what they mean by that, I usually get some variation of: “So maybe it hasn’t been on fire, but last time I checked it seemed to be paying for itself.”
“Coasting is a predictable prelude to disaster. Complacency is overture to a tragedy.”
Even if your AdWords account is doing OK, unless you’re on top of all the changes, you’re operating in reactive mode. In business, the proactive position is always a much stronger one.
Nobody Knows Your Market Like You Do (Except that in the Elder Care Market, we do!)
This is a really good reason to NOT outsource. In fact, up until a year and a half ago, I felt that this one reason trumped all the reasons you should outsource.
Your outsourcing partner may know AdWords better than you, but what if they lack a deep knowledge of your market. As Ken McCarthy says, knowing your market is a more important skill than knowing marketing. Use a firm that knows the senior and elder care market!
And with AdWords, if you’re testing on a consistent basis, you’re actually keeping a sensitive finger on the pulse of your market. When you pay attention to the results of your tests, like which ad headline spoke most effectively to your market, you can then apply that knowledge far beyond AdWords. You can apply that knowledge to your landing page, to your elevator speech, titles of your white papers, articles and books, billboards, tattoos, and so much more.
If you outsource and as a result lose that data feed and the insight it contains, it could seriously damage your ability to understand and respond appropriately to your market.
You Save Money By Doing It Yourself
That’s true for everything, of course, until you factor in the opportunity costs and the reduced return on your investment of time. But if your margins are currently so tight that you can afford the clicks but not a penny more, it may be true that you should hold off on outsourcing until you can swallow the additional expense without going into debt.
You May Not Be Ready to Outsource
If your website isn’t ready, or your sales process is completely ineffective, or you can’t handle more leads or service more sales, then you don’t want to open the spigot wider until you’ve fixed what’s broken, or increased your capacity and scalability.
So are you a good candidate to turn your AdWords account over to a professional? The pros and cons above should give you a sense of where you are generally, but the final call should involve interviewing some PPC firms and getting a feel for what the relationship would be like and what sort of costs and returns you can anticipate.
After all, unlike babies, you’re only allowed to have one AdWords account. Make sure you treat it right!
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications LLC
And now a message:
Please direct all inquiries, content, questions, issues, problems, suggestions, wishes, hopes and dreams to our support desk.
- support@ltcexpert.zendesk.com
- http://ltcexpert.zendesk.com
- Toll Free: 888-404-1513
- Websites:
- Google Places Program is mandatory for 2011, email George at george@ltcep.com for more info.
Contact me:
valerievanbooven vvanbooven1 | Latest tweet: LTCEP’s National Network of Providers officially welcomes Comfort Keepers of Bridegwater, NJ, Owners Stephen and Eli... http://post.ly/1n8DD |
Posted via email from Marketing Elder Care and Marketing Senior Services
LTCEP’s National Network of Providers officially welcomes Comfort Keepers of Bridegwater, NJ, Owners Stephen and Elizabeth Bartlett.
(Bridgewater, NJ, March 2011) – LTCEP’s National Network of Providers officially welcomes Comfort Keepers of Bridegwater, NJ, Owners Stephen and Elizabeth Bartlett.
The LTCEP Network consists of groups of providers across the U.S. and Canada who specialize in certain types of care. Visit their website at http://www.LTCSocialMark.com
“Our first group of providers are those who specialize in home care services for those suffering from dementia, memory loss, or Alzheimer’s Disease. We will also be focusing on Assisted Living facilities who offer this specialty, along with many other elder care and senior service providers nationwide and in Canada.” says Valerie VanBooven, RN, BSN, Managing Partner of LTC Expert Publications LLC.
“Elizabeth and her team operate a highly visible and well respected home care agency in Bridgewater. We are pleased to have them on board!” states George Novoson, Managing Partner of LTC Expert Publications LLC
Comfort Keepers of Bridgewater’s website: http://seniorhomecarenj.com , (888) 689-3102, their services enhance aging in place and are provided in the Bridgewater NJ area including Morristown and the surrounding areas.
Alzheimer’s disease and other forms of dementia can affect every aspect of a person’s life. It can diminish the ability to understand, reason, and communicate; it can alter behavior, emotions and moods and it can have detrimental effects on physical health.
Comfort Keepers are available to provide clients company and interact in conversation, or to sit down to share a meal together. Social contact such as this is proven to increase the health, happiness and quality of life of seniors.
· Meal Preparation
· Laundry
· Housekeeping
· Grocery Shopping/Errands
· Transportation
· Medication Reminders
· Grooming Guidance
· Live-In Services
Comfort Keepers tailors care to each client’s needs—from a few hours a week to full-time or live-in care. Through our live-in care services we provide full-time caregiving by Comfort Keepers who live in the client’s home to provide in-home care in Bridgewater on a daily basis. The client and family may designate the types of non-medical in-home care services that are to be provided.
This service gives family members peace of mind, preventing gaps in coverage for individuals who may be at risk when unattended, such as those with Alzheimer’s disease or other dementia-related conditions.
24-Hour Care
Depending on each client’s needs, Comfort Keepers can provide from just a few hours of service a week to full-time in-home care. Through our 24-hour care service, a team of Comfort Keepers coordinates caregiving responsibilities in shifts around the clock. This offers clients and their families full-time peace of mind.
Specific non-medical in-home care services can be tailored to meet each client’s needs. This type of continuous home care service is ideal for clients who are at risk when unattended, such as persons with Alzheimer’s disease and other dementia-related conditions.
Respite Care or Relief for Family
Caregiving can be rewarding and often strengthens bonds within a family. At the same time, caregiving can be challenging amidst life’s other responsibilities.
Family caregivers and those in their care can benefit from a little time off now and then. That is why Comfort Keepers offers respite caregiving. This service can be scheduled as needed to provide family caregivers time to run errands, go shopping or get some much-needed rest.
Personal Care Services:
Comfort Keepers help clients look and feel their best. These services enhance clients’ mental as well as physical well-being, helping them feel positive about their appearance. Bathing not only cleanses the skin, but goes deeper to refresh the spirit, provide relaxation and stimulate circulation.
· Mobility Assistance
· Transferring and Positioning
· Special Hygiene Care
· Nutrition and Special Diet
For a number of reasons, adults may need help feeding themselves. This loss of independence can be difficult to accept. Comfort Keepers understand this and make the extra effort to turn mealtime into an enjoyable social time.
In addition, Comfort Keepers help make certain that seniors and other clients stay on recommended diets to prevent or control a wide number of medical conditions such as heart disease, diabetes and osteoporosis. And in general Comfort Keepers enable clients to eat a well-balanced diet that provides the energy needed for active living and nutrients for disease prevention, healing and healthful living.
About LTCEP
LTCEP (LTC Expert Publications LLC) is a social media marketing and consultation firm with offices in St. Louis and Boston, specializing in home care, assisted living, adult day services, senior housing, reverse mortgages, long-term care insurance and many other types of senior service providers. Valerie VanBooven RN BSN and George Novoson are the owners and managing partners of LTCEP. For more information contact Valerie at valerie@ltcep.com or George@ltcep.com. Visit their websites at http://www.AlzheimersCareToday.com, http://www.HomeCareDaily.com, http://www.LTCSocialMark.com
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications LLC
And now a message:
Please direct all inquiries, content, questions, issues, problems, suggestions, wishes, hopes and dreams to our support desk.
- support@ltcexpert.zendesk.com
- http://ltcexpert.zendesk.com
- Toll Free: 888-404-1513
- Websites:
- Google Places Program is mandatory for 2011, email George at george@ltcep.com for more info.
Contact me:
valerievanbooven vvanbooven1 | Latest tweet: Learn About Google Hot Pot...Important for Local Business Search http://post.ly/1n6nf |
Posted via email from Marketing Elder Care and Marketing Senior Services
Learn About Google Hot Pot...Important for Local Business Search
Back in November, we introduced Hotpot, a new local recommendation engine powered by you and your friends. Using Hotpot is simple: you rate places on google.com/hotpot—restaurants, hotels, cafes—and add friends on Hotpot whose opinions you trust. Then the next time you perform a search, Google will serve up personalized results, listing places based on your tastes, as well as recommendations from your friends.Read more: http://googlesmb.blogspot.com/2011/02/google-hotpot-now-on-googlecom-and.html?utm_source=Boost-EML-Q111-EN-US-Mar-Nslttr-TFN&utm_medium=eml&utm_campaign=Mar-Places-Nslttr My profiles:
Contact me: valerievanbooven vvanbooven1
Get this email app! 
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications LLC
And now a message:
Please direct all inquiries, content, questions, issues, problems, suggestions, wishes, hopes and dreams to our support desk.
- support@ltcexpert.zendesk.com
- http://ltcexpert.zendesk.com
- Toll Free: 888-404-1513
- Websites:
- Google Places Program is mandatory for 2011, email George at george@ltcep.com for more info.
Contact me:
valerievanbooven vvanbooven1 | Latest tweet: Reading Social Worker Flyer for Synergy HomeCare NW Houston TX, Tomball TX, Cypress … on Scribd http://www.scribd.com/doc/23605155 #readcast |
Posted via email from Marketing Elder Care and Marketing Senior Services
March 17, 2011
eMarketingVids Video - Valerie VanBooven
| eMarketingVids just uploaded a video: http://www.eMarketingVids.com Prove your ROI (return on investment) with Raven tools. Valerie VanBooven shares the power of this awesome tool on AppsNTools Thursdays. http://www.eMarketingVids.com |
Posted via email from Marketing Elder Care and Marketing Senior Services
March 16, 2011
March 09, 2011
Recent Posts
- Big Changes at Google Today, Don't Worry LTCEP Clients, We Are Ahead of the Game, and Now You Are Too!
- Home Care Marketing: Saturday Time Saver Tip
- Home Care Leads Part I: The Difference Between a Home Care Website the Generates Leads, and One That Does Not.
- Home Care - Generating Online Leads Webinar
- The Top 10 Reasons Home Care Agencies hire LTC Expert Publications as their Online Marketing Partner.
- Google's Latest Changes- What They Want, What They Don't Want, and How to Keep Them Happy! (Hint: Relevancy is King)
- 5 Cool Things You Can Do With Google's New Knowledge Graph
- AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor
- LTC Expert Publications Announces the Launch of a New Authority Website Dedicated to Alzheimer’s Disease Care- AlzheimersCareToday.com
- The 4 Top Home Care Marketing Strategies for Success
Links of Interest
- SeniorsLiveBetter.Com
- The LTC Expert Consulting and Long Term Care Options
- Next Generation Financial Services
- Elder Care and Senior Service Marketing
- Marketing My Senior Service System
- Private Membership Website: Amazing Senior Service Marketing Inner Circle
- Open Forum: Elder Care and Senior Service Marketing
- LTCSocialMark2.0 for Elder Care Marketing and Senior Service Marketing - LTC Expert Publications
Elder Care Marketing GROUP
- Elder Care and Senior Service Marketing
Businesses who serve the elder care and senior service market looking for cost effective ways to reach more private pay clients. Join Us!
Books of Interest
