Valerie VanBooven's Marketing for Senior Service Providers

2010 Marketing Plan Kick Start with Our Mastermind Marketing Group for Elder Care and Senior Service Providers

Kick Start Your Marketing Plan for 2010...the best way to do that is join a Mastermind group!

Learn from professionals who have years of experience, and from professionals new to elder care and senior services who bring fresh new ideas to the table.

The cost to participate in MOST mastermind groups is $200 plus per month!

The cost for the LTC Expert Group is just $47.00 per month.

Click Here to Register Now.

Don't miss the 2010 Kick Start Discussion and hear about strategies other business owners are using nationwide to increase their bottom line.

You will also have access to the recordings of all of our previous calls!
 

* Your first December call will be on Monday Monday December,7 2009 at 8pm Eastern, 7pm Central, 6pm MTN, 5pm PST.

* Your second December call will be on Monday December 21, 2009 at 8pm Eastern, 7pm Central, 6pm MTN, 5pm PST.

   
    Can't make one of the calls? Don't worry: yes, the call will be recorded, and yes, I will send the playbacks out for everyone.

    Agenda:
   

    Topics for Discussion:
    1. ElderCareUSA lead opportunity, who signed up?
    2. CHCS Services who signed up?
    3. Holiday press releases, activities, and networking, what's your plan?
    4. Valerie's recommendations for 2010 Kick Start Marketing plan.
    5. Ask Valerie anything!
    6. Conclude.

    Your responsibilities will include:

     *   committing to participate in monthly mastermind group calls,
     *   share relevant information,
     *   do your homework, and
     *   be supportive of your fellow group participants.
     *   eliminate the competition in your area!

    What you can expect to gain from the mastermind group are:

     *   lively and informative monthly discussions,
     *   be first in line to experience and try new lead programs designed by LTC Expert Publications,
     *   be first in line to experience new marketing options designed by LTC Expert Publications.
     *   Also, as many of our long-time clients know, we are often looking for guinea pigs to participate in programs that are in their "beta" phase, and often those clients receive our services for free!

Sincerely,
Valerie VanBooven RN BSN and Staff

Posted via email from Marketing Elder Care and Marketing Senior Services

You asked for a lower price, we delivered: The digital edition of the most complete marketing program for elder care and senior service providers is now available to you.

We have sold out of the full edition of the Power Marketing Conference Videos and Audio Tracks.

Many of you commented that you were on a budget, and wanted to know if we had anything at a lower price to offer.

Now we do!

• The entire conference is available to you via online video and audio only.
• No handouts, no powerpoint presentations, no extras, just video and audio.
• So, if you want the basic version of the conference via video and audio here's the deal you have been waiting for!

 

The best marketing conference held this year (Sept 30th Power Marketing Conference) is all on video and MP3 audio.

Every SEO, Social Media Marketing, Print, Radio, Video and Referral Strategy was discussed over a 2 day period.

We caught every moment on audio and video.

It's all yours.

Spend the last 2 months of 2009 preparing for the best 2010 possible. Learn tips and strategies that are easy to implement and will increase your bottom line dramatically in the years to come.

Here's what you will receive online only- 8 Videos and 8 Audio Tracks:

-   The Imperfect Marketing Blue Print- Print, Radio, TV, Video, Internet, Networking In-Person, and understanding message to market match. (M2MM)
-    How to get the best testimonials, use them in print, audio, and video.
-    Social Media Marketing Basic through Advanced
-    SEO concepts and information that change the playing field online- change the way you think about writing ads, blog posts, articles, event flyers and more.
-    Using video to your advantage without having to appear on camera!
-    Straight from the "far side" of the senior market- how to get more referrals from reverse mortgage specialists, financial advisors, elder law attorneys, and more
-    Landing pages, websites, blogs and more- what's REALLY important in the development of your online presence today (As opposed to 2005). Even if you are a franchise owner, and have little control over your own website, you can take control.
-    Community Education Presentations- How to use a package of educational information to your advantage, including press release, and step-by-step approach. Advanced Concepts in PR.

 One payment of $279 on sale until December 1 for $229 is at this link:

http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=7bb84340de0846d382107a0362208062

Need solid proof that this was an amazing conference that you MUST have access to online?

Three video clips to watch:

(files take a moment to load)

1. Avoiding Follow Up Failure -
View on screencast.com »

2. Getting Noticed by the Press (takes a moment to load, patience please) -
View on screencast.com »
3. The New Marketing -
View on screencast.com »

Nine Testimonials from attendees: (files may take a moment to load)

1.  Ed Kerfin- Owner, Home Helpers, Chicago IL -
View on screencast.com »

2. Mark Stowers- Owner, Comfort Keepers, La Crosse, WI -
View on screencast.com »

3. Gary Bates, Owner, Care-To-Go, Chandler, AZ -
View on screencast.com »

4. Marty Ruegg, Owner, Community Caregivers, Uniontown, OH -
View on screencast.com »

5. Joe Bakey, Owner, Right at Home, Delaware County, PA -
View on screencast.com »

6. Debbie Brown, IPH Home Health Care, Angleton, TX -
View on screencast.com »

7. Margaret Clement, Owner, Visiting Angels, Austin, TX - http://www.screencast.com/t/XQu0vB603vjD

8. Ed Levey, Reverse Mortgage Specialist, Los Angeles, CA-
View on screencast.com »

9. Warren Miller, Owner, Right at Home, Rockville, MD -
View on screencast.com »

Make your purchase now. Just like the conference was completely sold out, this offer will too. Guaranteed!

Sincerely,
Valerie and Staff

Posted via email from Marketing Elder Care and Marketing Senior Services

Tweets Are Coming to LinkedIn!

Technology

Bits: Tweets Are Coming to LinkedIn

By By Claire Cain Miller

Published: November 10, 2009

Twitter and LinkedIn have struck a deal for tweets to be shared on LinkedIn, boosting the efforts of both services to be a hub for professional conversation.

http://bits.blogs.nytimes.com/2009/11/10/tweets-are-coming-to-linkedin/

Posted via email from Marketing Elder Care and Marketing Senior Services

The most complete marketing program for elder care and senior service providers is now available to you.

The best marketing conference held this year (Sept 30th Power Marketing Conference) is all on video and MP3 audio.

Every SEO, Social Media Marketing, Print, Radio, Video and Referral Strategy was discussed over a 2 day period.

We caught every moment on audio and video.

It's all yours.

Spend the last 2 months of 2009 preparing for the best 2010 possible. Learn tips and strategies that are easy to implement and will increase your bottom line dramatically in the years to come.

Here's what you will receive on 2 Video CDs, 1 Audio CD, and in a large binder that contains all of the printed material from the conference:

-   The Imperfect Marketing Blue Print- Print, Radio, TV, Video, Internet, Networking In-Person, and understanding message to market match. (M2MM)
-    How to get the best testimonials, use them in print, audio, and video.
-    Social Media Marketing Basic through Advanced
-    SEO concepts and information that change the playing field online- change the way you think about writing ads, blog posts, articles, event flyers and more.
-    Using video to your advantage without having to appear on camera!
-    Straight from the "far side" of the senior market- how to get more referrals from reverse mortgage specialists, financial advisors, elder law attorneys, and more
-    Landing pages, websites, blogs and more- what's REALLY important in the development of your online presence today (As opposed to 2005). Even if you are a franchise owner, and have little control over your own website, you can take control.
-    Community Education Presentations- How to use a package of educational information to your advantage, including press release, and step-by-step approach. Advanced Concepts in PR.

This is the marketing package we recommend for all owners, office managers, and marketing professionals in the elder care and senior service market.

We have 100 copies available for purchase. Don't delay. Treat yourself to a fantastic learning experience for you and the entire staff.

1 Payment of $629: http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=152588c2bbab4474b7454dfcb6a80e21

2 Payments of $320 (30 days apart): http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=776f1d5f80df4d9abb3d2e9bf58373f5

3 Payments of $220: (30 days apart): http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=C4F2E07B-E963-4BF2-B43B-5537CC70CC9E&pid=16bd59dcb5514e40bc86a9afe0b0cdc7

Need solid proof that this was an amazing conference that you MUST have on CD and MP3?

Three video clips to watch:

1. Avoiding Follow Up Failure -
View on screencast.com »

2. Getting Noticed by the Press (takes a moment to load, patience please) -
View on screencast.com »
3. The New Marketing -
View on screencast.com »

Nine Testimonials from attendees: (files may take a moment to load)

1.  Ed Kerfin- Owner, Home Helpers, Chicago IL -
View on screencast.com »

2. Mark Stowers- Owner, Comfort Keepers, La Crosse, WI -
View on screencast.com »

3. Gary Bates, Owner, Care-To-Go, Chandler, AZ -
View on screencast.com »

4. Marty Ruegg, Owner, Community Caregivers, Uniontown, OH -
View on screencast.com »

5. Joe Bakey, Owner, Right at Home, Delaware County, PA -
View on screencast.com »

6. Debbie Brown, IPH Home Health Care, Angleton, TX -
View on screencast.com »

7. Margaret Clement, Owner, Visiting Angels, Austin, TX -
View on screencast.com »

8. Ed Levey, Reverse Mortgage Specialist, Los Angeles, CA-
View on screencast.com »

9. Warren Miller, Owner, Right at Home, Rockville, MD -
View on screencast.com »

Make your purchase now. Just like the conference was completely sold out, this offer will too. Guaranteed!

Sincerely,
Valerie and Staff

Posted via email from Marketing Elder Care and Marketing Senior Services

The Basics of Social Media ROI

Original Post on Freshnetworks at: http://blog.freshnetworks.com/2009/11/the-basics-of-social-media-roi/

This presentation from Oliver Blanchard is a great introduction to social media ROI and how you should conceive of it and then measure it. It’s also quite amusing in parts and so is Required Reading this week at FreshNetworks

For me the most insightful part of the presentation is the distinction between a non-financial ROI and a financial one. Blanchard’s model is that you get the non-financial ROI before you get measurable financial return.

They are part of a continuum – your investment leads to something that will have a non-financial impact first and then a financial one. This is a model that really rings true in our experience of building online communities.

Financial ROI can take time to achieve, but good planning and strategy should start to give you non-financial ROI relatively quickly.

Brands often need to have this trajectory reinforced – just because you don’t have any hard financial return yet does not mean it isn’t just round the corner.

It probably is if you persist with your efforts.

Olivier Blanchard Basics Of Social Media Roi

View more presentations from Olivier Blanchard.

Posted via email from Marketing Elder Care and Marketing Senior Services

TeleSeminar REPLAY: Elder Care and Senior Service Providers, We found a solution for your elder care clients who are having cash flow problems.

Here is the replay for the conference call described below, please pass on to your colleagues and let them know that we do this every month!

The place to go to get on our email list is http://www.MySeniorService.com

Here's the replay link:
View on screencast.com »

I never knew about this before, and I think it's important that you meet a new friend of mine, Kari Gray, one of the owners of 1st Choice Funding.

They have a unique service.

They loan money to people who are having trouble paying for home care, assisted living, nursing home care,and adult day care.

In fact, this could be a huge benefit to you and some of your clients.

-For instance, what if a client is waiting for their long-term care insurance benefits to kick in, and they need cash flow to bridge that gap between now and then?

-What if your client was having trouble getting a claim paid, and needed cash flow until the problem was resolved?

-What if your client is waiting for VA Aid and Attendance Pension Benefits to kick in and they need to pay their elder care invoices while they wait?

-What if you are waiting for Medicare or Medicaid or some other program to pay their invoices and YOU need extra cash flow?

Well, there's a new choice in town, actually not new, but one that you might not have known about or understood until now.

Kary Gray is going to take the time to explain it all for you on Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific.

Here's the dial in information, no registration required. Please don't miss this important call, you never know when this type of service might come in VERY handy, especially in tough economic times.

See you there!
Valerie VanBooven RN BSN and Staff

-

Posted via email from Marketing Elder Care and Marketing Senior Services

TeleSeminar REPLAY: Elder Care and Senior Service Providers, We found a solution for your elder care clients who are having cash flow problems.

Here is the replay for the conference call described below, please pass on to your colleagues and let them know that we do this every month!

The place to go to get on our email list is http://www.MySeniorService.com

Here's the replay link:
View on screencast.com »

I never knew about this before, and I think it's important that you meet a new friend of mine, Kari Gray, one of the owners of 1st Choice Funding.

They have a unique service.

They loan money to people who are having trouble paying for home care, assisted living, nursing home care,and adult day care.

In fact, this could be a huge benefit to you and some of your clients.

-For instance, what if a client is waiting for their long-term care insurance benefits to kick in, and they need cash flow to bridge that gap between now and then?

-What if your client was having trouble getting a claim paid, and needed cash flow until the problem was resolved?

-What if your client is waiting for VA Aid and Attendance Pension Benefits to kick in and they need to pay their elder care invoices while they wait?

-What if you are waiting for Medicare or Medicaid or some other program to pay their invoices and YOU need extra cash flow?

Well, there's a new choice in town, actually not new, but one that you might not have known about or understood until now.

Kary Gray is going to take the time to explain it all for you on Thursday October 29, 2009 at 3pm Eastern, 2pm Central, 1pm MTN, 12noon Pacific.

Here's the dial in information, no registration required. Please don't miss this important call, you never know when this type of service might come in VERY handy, especially in tough economic times.

See you there!
Valerie VanBooven RN BSN and Staff

-

Posted via email from Marketing Elder Care and Marketing Senior Services